Buying a new television can be a tedious task especially if you are not too interested in the tech itself but rather on what shows on your screen. The newest models always come packed with the latest technologies and features that all are a must-have if you ask someone who is trying to sell you something.
Well, today is your lucky day since we are not here to sell you anything! We are just trying to help you make some sense out of the ever evolving field of TV’s.
- Alpha 9 AI Processor Gen8. This processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth, vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
- PERFECT BLACK AND PERFECT COLOR: LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
- DOLBY VISION, DOLBY ATMOS, FILMMAKER MODE: Experience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos³ for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
- ULTIMATE GAMING: Packed with gaming features, this LG OLED evo Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and up to 144Hz refresh rate⁴ to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,⁷ the LG Game Dashboard and Game Optimizer put all the control at your fingertips
- PERSONALIZED PICTURE AND SOUND WIZARD: "Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you. "
- OLED: Celebrating 12 years of perfecting award-winning OLED TV technology.
- Brightness Booster: Our Brightness Booster technology magnifies each individual pixel for luminous quality that shines with every detail.
- Bright Room Ready: Verified by UL for Discomfort Glare Free (UGR less than 22), you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning pictures other brands just can't match.
- Alpha 9 AI Processor Gen8: This processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth, vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
- Perfect Black and Perfect Color (8.3 million self-lit pixels: LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
- ADVANCED PROCESSING POWERS AI-ENHANCED** 4K CLARITY: Uses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.
- BOOSTS YOUR FAVORITE CONTENT TO CAPTIVATING 4K RESOLUTION**: Watch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.*
- DYNAMIC BRIGHTNESS AND CONTRASTS: Reveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene* to improve brightness for a more dynamic picture.
- EXPERT-VALIDATED COLOR AND SKIN TONES FOR A REALISTIC PICTURE: With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.
- DESIGN THAT EMBODIES SOPHISTICATION: Made to look bold, yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.
- Hi-QLED Color: Experience a visual treat with Hi-QLED Color. Every frame is rich, vibrant, and true-to-life, ensuring that every shade, from soft pastels to bold and striking tones, stands out in stunning clarity.
- Total HDR Solution: See every basket and goal in all its glory. Total HDR Solution distinguishes between the colors you perceive on screen. That means ink-black blacks, not muddled tones and brighter, more vibrant colors with every HDR format, including Dolby Vision, HDR 10+Adaptive, HDR 10 and HLG.
- Dolby Vision and Dolby Atmos: The fusion of Dolby VisionTM HDR imaging and Dolby Atmos sound transforms your TV into an entertainment powerhouse. These image and sound technologies from the cinema, now brought together for the home, provide amazing realism that you’ll see, hear, and feel like never before.
- Fire TV: Fire TV seamlessly integrates your favorite live channels and apps on the home screen, or you can browse the Channel Guide in Live.
- Press & Ask | Alexa: Just press and ask Alexa to find, launch, and control your content. Go beyond streaming to check sports scores, set timers, reminders, and more.
- Alpha 9 AI Processor Gen8. This processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth, vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
- DOLBY VISION, DOLBY ATMOS, FILMMAKER MODE: Experience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos³ for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
- PERFECT BLACK AND PERFECT COLOR: LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
- DOLBY VISION, DOLBY ATMOS, FILMMAKER MODE: Experience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos³ for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
- ULTIMATE GAMING: Packed with gaming features, this LG OLED evo Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and up to 144Hz refresh rate⁴ to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,⁷ the LG Game Dashboard and Game Optimizer put all the control at your fingertips
What Should You Look For?
These are the aspects you should take into consideration when buying a television.
Screen Size
The most important part of the television is, surprise surprise, the screen, and the most distinctive feature of the screen is its size.
Measure the area on which you are planning to place the TV and figure out which size will fit there. There are lots of calculators out there to measuring the “ideal” viewing distance for each size, but generally speaking we are firm believers of the old fashioned “the bigger the better” ideology- unless we are talking about extra cramped spaces. All these calculations are best done with your own eyes and a little bit of common sense.
If your last TV buying experience is not exactly recent, one thing to keep in mind is that the new models come with tiny frames. This means that you will have more screen area in a new 42″ TV than you had on one bought ten years ago.
Picture Quality
This is the part where the faint-hearted tend to give up with all the different numbers and letter combinations. But fear not, they are not as complicated as they might first seem. Picture quality is one of those factors that are not just something for the sales people to boast on – there are actually differences between different models. If you want the picture to be as crisp as possible, buy a 4K (Ultra HD, UHD) television. The resolution (pixels on the screen) is four times bigger than in Full HD televisions.
As Netflix, Amazon Prime and plenty of others streaming services have already started supporting 4K streaming you will miss out on a lot of eye candy if you settle for less. 4K is the resolution of this day and will soon enough become the standard until even bigger resolutions surpass it. This is not a dying gimmick like 3D.
But size is not all that matters. If you want a complete viewing experience (at least in terms of the technological aspects) you need to take colors and contrast into account too. This is best guaranteed by choosing an OLED TV with HDR support.
The millions of colors at their best, complimented with the blackest of the blacks will treat your eyes in ways the older technologies never could. As a cherry on top OLED screens generally have higher refresh rates, making them ideal for watching fast paced sports for example.
4K televisions can also scale up regular Full HD video making it look better than it would from a FHD television.
High Dynamic Range (HDR)
HDR is arguably as important as 4K resolution if you want a TV that will serve you optimally for the years to come.
As a rough generalization 4K will aid the picture with sharpness while HDR takes care of the vibrancy of the colors, brightness and contrast.
The basic idea of High Dynamic Range in layman’s terms is that it makes the picture look more natural by enhancing the distinction between the smallest differences of tones.
Not all HDR televisions support the technology in full effect though. If you want the best, be sure that it supports the Ultra HD Premium standard.
Smart TV Features
Smart TVs have become a industry default in a short time span and it might sound a bit confusing if your knowledge of televisions is somewhat outdated.
What it means is that the modern televisions come with the ability to use various streaming platforms (Netflix, YouTube etc) straight from the telly without any further accessories. You can even use a traditional web browser with them. Tech-wise this means that smart TVs come equipped with a processor and internet connectivity.
This might seem a bit unnecessary if your television watching habits are from the time before smart TVs but believe us: watching your favorite show’s whenever you want with the ability to pause and rewind when you want is something that you will miss once you get used to it. Not to mention the enormous libraries of content that is available on these platforms.
Proper Accessories
One thing that the latest technology hasn’t yet brought into the tellies is proper audio.
If you are the least bit serious about entertainment you must buy some sort of external audio equipment. In the past this would have required a whole another guide (and still does if you are an audiophile), but the easiest way to upgrade the audio experience is to buy a sound bar subwoofer combo. These handy devices have gained massive popularity with their ease of use. Today they even sound great, making them a real contender for the usual amplifier + speaker set combo.
If you are going for extra style points you should also look into wall mounting.
Last update on 2026-06-12 / Affiliate links / Images from Amazon Product Advertising API