Buying a new television can be a tedious task especially if you are not too interested in the tech itself but rather on what shows on your screen. The newest models always come packed with the latest technologies and features that all are a must-have if you ask someone who is trying to sell you something.
Well, today is your lucky day since we are not here to sell you anything! We are just trying to help you make some sense out of the ever evolving field of TV’s.
- OLED: Celebrating 12 years of perfecting award-winning OLED TV technology.
- Brightness Booster: Our Brightness Booster technology magnifies each individual pixel for luminous quality that shines with every detail.
- Bright Room Ready: Verified by UL for Discomfort Glare Free (UGR less than 22), you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning pictures other brands just can't match.
- Alpha 9 AI Processor Gen8: This processor is the brains behind a truly unforgettable TV experience. You'll get personalized smooth, vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
- Perfect Black and Perfect Color (8.3 million self-lit pixels: LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
- SELF-LIT PIXELS: LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume and with 100% Color Fidelity.
- REFRESH RATE OF 144 HZ : Enjoy crisp, smooth visuals with a 0.1ms response time and up to 144Hz refresh rate. LG OLED TVs feature NVIDIA G-Sync, AMD FreeSync Premium, and VRR for enhanced gaming quality. With four HDMI 2.1 inputs, connect all your devices effortlessly. The LG Game Dashboard and Game Optimizer provide complete control whether you game on consoles or in the cloud.
- DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
- A9 AI PROCESSOR GEN7: The C4's exclusive processor is the brains behind a truly unforgettable TV experience. You'll get smooth, vivid picture no matter what you watch with AI Super Upscaling which automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Multi View with 2 screens lets you split your screen into 2 unique views so you can watch even more than before, everything looks and sounds incredible on a LG OLED TV.
- WEBOS 24 and LG CHANNELS: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connects you to 300 plus free channels of sports, fitness, cooking and more.
- ALPHA 8 AI PROCESSOR GEN2: Enjoy outstanding picture, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences.
- PERFECT BLACK AND PERFECT COLOR: OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.
- DOLBY VISION, DOLBY ATMOS, FILMMAKER MODE: Enjoy movie magic. Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos² for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
- Ultimate Game Play (120Hz): This LG OLED Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate to let you game without any blurring or tearing to keep up with the fastest games. LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium & VRR to further improve gaming. 4 HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,³ the LG Game Dashboard & Game Optimizer put all the control at your fingertips.
- AI Search / Concierge: Leveraging AI, LG makes it easier for you to find what you want to watch. The TV learns what your preferences are based on your interests and your previous viewing selections. Simply press the mic button and AI Concierge will offer tips and recommendations specific to the app or source you are watching at the time for relevant results.
- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
- EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
- SELF-LIT PIXELS: LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume and with 100% Color Fidelity.
- BRIGHTNESS BOOSTER: Our Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
- DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
- A9 AI PROCESSOR GEN7: The C4's exclusive processor is the brains behind a truly unforgettable TV experience. You'll get smooth, vivid picture no matter what you watch with AI Super Upscaling which automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Multi View with 2 screens lets you split your screen into 2 unique views so you can watch even more than before, everything looks and sounds incredible on a LG OLED TV.
- REFRESH RATE OF 144 HZ : Enjoy crisp, smooth visuals with a 0.1ms response time and up to 144Hz refresh rate. LG OLED TVs feature NVIDIA G-Sync, AMD FreeSync Premium, and VRR for enhanced gaming quality. With four HDMI 2.1 inputs, connect all your devices effortlessly. The LG Game Dashboard and Game Optimizer provide complete control whether you game on consoles or in the cloud.
What Should You Look For?
These are the aspects you should take into consideration when buying a television.
Screen Size
The most important part of the television is, surprise surprise, the screen, and the most distinctive feature of the screen is its size.
Measure the area on which you are planning to place the TV and figure out which size will fit there. There are lots of calculators out there to measuring the “ideal” viewing distance for each size, but generally speaking we are firm believers of the old fashioned “the bigger the better” ideology- unless we are talking about extra cramped spaces. All these calculations are best done with your own eyes and a little bit of common sense.
If your last TV buying experience is not exactly recent, one thing to keep in mind is that the new models come with tiny frames. This means that you will have more screen area in a new 42″ TV than you had on one bought ten years ago.
Picture Quality
This is the part where the faint-hearted tend to give up with all the different numbers and letter combinations. But fear not, they are not as complicated as they might first seem. Picture quality is one of those factors that are not just something for the sales people to boast on – there are actually differences between different models. If you want the picture to be as crisp as possible, buy a 4K (Ultra HD, UHD) television. The resolution (pixels on the screen) is four times bigger than in Full HD televisions.
As Netflix, Amazon Prime and plenty of others streaming services have already started supporting 4K streaming you will miss out on a lot of eye candy if you settle for less. 4K is the resolution of this day and will soon enough become the standard until even bigger resolutions surpass it. This is not a dying gimmick like 3D.
But size is not all that matters. If you want a complete viewing experience (at least in terms of the technological aspects) you need to take colors and contrast into account too. This is best guaranteed by choosing an OLED TV with HDR support.
The millions of colors at their best, complimented with the blackest of the blacks will treat your eyes in ways the older technologies never could. As a cherry on top OLED screens generally have higher refresh rates, making them ideal for watching fast paced sports for example.
4K televisions can also scale up regular Full HD video making it look better than it would from a FHD television.
High Dynamic Range (HDR)
HDR is arguably as important as 4K resolution if you want a TV that will serve you optimally for the years to come.
As a rough generalization 4K will aid the picture with sharpness while HDR takes care of the vibrancy of the colors, brightness and contrast.
The basic idea of High Dynamic Range in layman’s terms is that it makes the picture look more natural by enhancing the distinction between the smallest differences of tones.
Not all HDR televisions support the technology in full effect though. If you want the best, be sure that it supports the Ultra HD Premium standard.
Smart TV Features
Smart TVs have become a industry default in a short time span and it might sound a bit confusing if your knowledge of televisions is somewhat outdated.
What it means is that the modern televisions come with the ability to use various streaming platforms (Netflix, YouTube etc) straight from the telly without any further accessories. You can even use a traditional web browser with them. Tech-wise this means that smart TVs come equipped with a processor and internet connectivity.
This might seem a bit unnecessary if your television watching habits are from the time before smart TVs but believe us: watching your favorite show’s whenever you want with the ability to pause and rewind when you want is something that you will miss once you get used to it. Not to mention the enormous libraries of content that is available on these platforms.
Proper Accessories
One thing that the latest technology hasn’t yet brought into the tellies is proper audio.
If you are the least bit serious about entertainment you must buy some sort of external audio equipment. In the past this would have required a whole another guide (and still does if you are an audiophile), but the easiest way to upgrade the audio experience is to buy a sound bar subwoofer combo. These handy devices have gained massive popularity with their ease of use. Today they even sound great, making them a real contender for the usual amplifier + speaker set combo.
If you are going for extra style points you should also look into wall mounting.
Last update on 2025-10-30 / Affiliate links / Images from Amazon Product Advertising API